About Us | Selembar Kreatif Sdn. Bhd.

Founding Story

How Selembar Kreatif began

From academia to industry

Established as a UUM spin-off

Selembar Kreatif Sdn. Bhd. was founded by Assoc. Prof. Ts. Dr. Adzrool Idzwan Ismail as a UUM spin-off to bridge academic products with industry. Built on experience in visual communication, media broadcasting and creative education, the company was established to commercialize creative expertise through practical services, structured learning and impactful media solutions.

The company was built to connect academic insight with industry needs through structured learning, creative production and commercial-ready storytelling.

Explore services Meet the leadership team

UUM Spin-off Creative Strategy Digital Content Professional Training

"A bridge between academic products, industry practice and innovation."

Vision

To be a leading creative strategy and production partner that enables organizations to communicate meaningfully and grow sustainably through impactful media in the creative industry.

Mission

To transform ideas from a blank canvas into narratives, talent and creative products that deliver value to organizations, communities and industry.

What We Do

Core focus areas

Creative Strategy

Brand communication, storytelling frameworks and commercial positioning.

Open module Content Production

Digital media, design, video and campaign-ready content delivery.

Open module Training & Collaboration

Capacity building, upskilling and industry-academic partnerships.

Open module

Objectives

Strategic objectives

1 Objective 1

Commercialize UUM academic intellectual property through creative products and services.

2 Objective 2

Serve as a one-stop creative solution provider for government agencies, SMEs, corporates, NGOs and education institutions.

3 Objective 3

Strengthen Malaysia's creative ecosystem through training, upskilling and industry-academic collaboration.

4 Objective 4

Export local cultural narratives through strategic storytelling, visual branding and design products.

5 Objective 5

Lead national and regional creative transformation through a combination of research, education and industry practice.

Explore the prospectus

Download the company profile to review the official background, services and strategic direction in one document.

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